What is Corporate Branding?
Corporate branding means building a strong brand which is essential for any business looking to establish a solid reputation and stand out from the competition by building trust.
What Is Corporate Branding?
Corporate branding is a very comprehensive term which covers all of the marketing affairs of a professional company and their association with each other. So we can say that a corporate brand is a philosophy or core value of a business, set to a theme.
All successful companies use logos, slogans, or symbols that represent their products or services. These can be in the form of promises, traditions, and identity.
For example:
What comes to our mind when we see the Apple logo? We probably recall everything associated with the brand: premium pricing, expensive phones, fast computers, innovation, consistency, Steve Jobs etc.
It’s just a simple logo with no letters explaining everything about the brand. How did Apple Inc. build such a strong impression in the minds of millions of people around the globe? One thing we can say for sure is consistency. The secret is to observe strict adherence to the philosophy.
Why Corporate Branding is important?
•Make unique identity of the company
• Differentiate the company from the competitors
• Boost in publicity like advertisement and other promotional activities with favorable terms
• Strengthen position of company in the market
• Maintain quality of product and customer service
• Gives business confidence to charge what product/service are worth
• Increase prestige and trust of the company
• Build up a reputation
• Increase brand loyalty
• Legal protection
How you make Corporate Identity?
A corporate identity means how you present your brand to the public with the use of trademarks, product design, advertising, public relations and more.
• Company’s qualities and uniqueness
• Selling strategy
• Customer support team
• Brand’s message and key points
• Corporate brand guideline
• Visual identity
• Target audience
• Research competitors
• Marketing channels
• Track brand performance
In short, corporate branding is how a corporation presents itself to the world, and how it presents to its own employees.
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